Clear. Fresh. Concise. An efficient approach to delivering a promise of service.
Set against a beautiful coastal-campus, UBC Conferences and Accommodation hosts events, conferences and groups, while providing affordable hotel rooms and suites. With a variety of offerings and audiences, UBC Conferences and Accommodation contacted Creative-Engine to develop a responsive web strategy, to connect audiences with the right offering.
Our approach was to separate the audiences completely, to better serve them with more targeted content: a new website was developed for independent travelers that integrating an online booking system. As well, a website that is focused on delivering the type of information that conference and event organizers are looking for. Each website accommodates its distinct audience, within a fresh, and unified brand.
Scope of Work