A strategic rebrand that highlights energy in a staid and boring competitive landscape
Redcliffe & Co. required a rebrand to reinforce their position as the premier provider of employee benefit, group retirement savings, and executive compensation strategies for organizations. Previously known as BC Benefits, Redcliffe & Co. required a name change to eliminate the geographic restriction to their name.
In the process of developing the strategy for Redcliffe & Co., it was noted that their transparent fee structure, in-depth marketing knowledge, and tailor-made service model provided clients with clarity and purpose in their long term objectives.
Throughout our explorations of a central brand icon, we found that nothing better exemplified these traits than the noble silhouette of the Knight chess piece. Redcliffe & Co. is an effective independent insurance advisor, and like the Knight, is the cornerstone of an effective strategy. This became the foundation for the aesthetic of Redcliffe & Co.: clean, strong, and trust-worthy.
Scope of Work
- Brand Identity
- Marketing Collateral