A critical component of the work we do with our clients is to develop a clear understanding of the difference that exists between the way they articulate their position, and the actual position they hold in their customers’ minds. By understanding this difference, we can develop a brand identity and strategy that is relentlessly specific, and resonates with their current and potential audience.
When we were approached by Radius Logistics to redo their website, we quickly identified that their positioning statement – and hence all their marketing collateral – failed to connect to key values customers identified with the organization. With clients ranging from highly charismatic, universally-known brands, to SMBs relying on the expertise of a well seasoned third party logistics supplier, it was essential that the newly revised identity and marketing material delivered an elegant and clearly defined promise of service, which was representative of the values perceived by their current customers.
By making it very clear Radius delivers the certainty needed by their customers to grow their business, we are making Radius Logistics relevant to consumers, and different from the competition.
Scope of Work
- Brand Identity
- User Experience
- Marketing Collateral
I just wanted to say a big Thank You to you and your team for the amazing job you did on our rebrand. The process was painless to us and you really helped us engage our clients and staff, ensuring buy-in by our team and excitement among our team and our clients.
The end result exceeded our expectations from the website to the Brand Guide through the delivery of all of our assets. Your team managed the project from design to delivery and made it easy for us. The website, business cards, letterhead, power point presentation and signage truly project the professional image we were looking for and have elevated our brand.
Deanie Hiles, Vice President