Canada’s emerging health sciences accelerator, Accel-Rx, has one simple, yet noble mission – to turn promising therapeutic discoveries into life-changing treatments. Through capital and expertise, they identify, screen, and support early-stage health innovations companies to grow and scale to become the next generation of strong Canadian anchor companies in a globally competitive health sciences sector.
Disruptive from the Ground Up
Our strategy was to design an online presence that would stand apart from the ubiquitous, sterile imagery associated with the medical industry – doctors in lab coats, cool colour palettes, and chilling laboratory equipment.
We developed an brand strategy and website design that focused on delivering an engaging user-experience – through disruptive interactive elements, graphics, and menu options – a fresh take on the complexities of funding platforms and business models.
With this emphasis on accessibility and disrupting the conventional norm, we let investors and health innovators know that as a global competitor in a vastly-growing marketplace, Accel-rx is a company that is not afraid to think differently.
Scope of Work
- Brand Identity
- Marketing Collateral
- User Experience
- User Interface