Tonic Active Wear
Strategy |
Branding |
Photography |
Marketing Collateral |
Understand the audience. Know your competition.
This high-end environmentally responsible active wear company has products in 40+ countries but had very low brand awareness. To raise brand recognition, we transformed their brand identity from a small business, practical, West Coast, with a low degree of sophistication, to fashionable and appealing to women everywhere. We leveraged the celebrity status of Martina Hingis, creating the right conditions for the brand to be able to compete with the likes Nike, Adidas, under Armour, Lacoste, and Lululemon in the world stage.
Leveraging every resource.
Our work included coordinating with Martina Hingis on fashion photoshoots, autograph signings, appreciation days, tennis tournaments in California, and other public appearances. We focused on building her signature tennis collection into objects of desire and raise brand awareness for the entire Tonic product line.