Starling Minds
Strategy |
Branding |
UX |
UI |
Website |
Marketing Collateral |
A mental health platform for the workplace
Starling Minds allows organizations to proactively manage employee disability caused by mental illness. Their scientifically-proven programs provide the education and tools people need to become resilient to stress, anxiety, depression.We approached this project by developing a custom visual language and brand identity that allows Starling Minds to avoid the imagery typically associated with Mental Health, carry the look and feel to its platforms, and recovery programs.
Visually Compelling and Uplifting
By developing a unique visual language, we can show the different states of mental health in a visually appealing and novel way. Details like the hair, clouds, notepad, allow us to tell a visually compelling story.