Traditional values. The energy of youth.

In the process of developing the strategy for Redcliffe & Co., it was noted that their transparent fee structure, in-depth marketing knowledge, and tailor-made service model provided clients with clarity and purpose in their long term objectives. Throughout our explorations of a central brand icon, we found that nothing better exemplified these traits than the noble silhouette of the Knight chess piece. Redcliffe & Co. is an effective independent insurance advisor, and like the Knight in a game of chess, is the cornerstone of an effective strategy. This became the foundation for the aesthetic of Redcliffe & Co.: clean, strong, and trust-worthy. The corporate colour was established as a florescent red, to stand out in an industry that is notoriously light blue and grey.