Radius Logistics
Strategy |
Branding |
UX |
UI |
Marketing Collateral |
Website |
It is all about being relevant.
During the discovery phase of our rebrand effort for Radius, we quickly identified that their positioning statement – and subsequently all their marketing collateral – failed to connect to key values customers identified with the organization. With clients ranging from highly charismatic, universally-known brands, to SMBs relying on the expertise of a well seasoned third party logistics supplier, it was essential that the newly revised brand strategy and identity, and the marketing material delivered an elegant and clearly defined, compelling idea of value, which was representative of the values perceived by their current customers.