As part of Redcliffe & Co.’s strategic rebrand, a redesign of their website was required to showcase the clarity and purpose they bring to their clients. Taking into account the foundational aesthetics of the brand – clean, strong, and trustworthy – the website aims to highlight the energized approach the organization provides, in a boring competitive landscape.
A key feature of Redcliffe & Co.’s mandate is their modern, transparent fee structure, which echoes the transparency they provide through all areas of their business. The design process was approached with this in mind, taking inspiration from modern architecture, in it’s clarity, and strength.
The new website helps Redcliffe & Co. inform, educate and communicate with their target audiences. Services are tailored to visitors, opening the paths for communication and knowledge sharing. The website provides another method for Redcliffe & Co. clients to achieve a higher level of performance.